FOR THE APPLETV+ PREMIERE OF PREHISTORIC PLANET WE CREATED A PART ACTIVATION, PART MOVIE PREMIERE LAUNCH PARTY, AND PART RED CARPET MOMENT BY INSTALLING AN INTERACTIVE “MUSEUM” OF TOUCHPOINTS THAT WAS GRAND IN SCALE, INTRIQUING IN ITS SMELLS, AND EXCITING IN ITS EXECUTION, ALL WHILE ACTING AS A FUNCTIONAL STEP AND REPEAT FOR THE ACTUAL PREMIERE OF THE SHOW AT CENTURY CITY. THE ACTIVATION GARNERED SUCH SUCCESS THAT IT WAS KEPT WITHIN THE CENTURY CITY MALL, ALLOWING THOUSANDS OF PEOPLE TO INTERACT WITH IT DAILY.